Gamifying Safety Across 12 Countries.

How a global energy leader replaced boring audits with a regional tournament to engage a workforce of 10,000.

Scope

Campaign to raise awareness about safety measures and test knowledge.

Workforce

Over 10,000 staff members.

Region

12 countries across the MENA region.

Demographics

A mix of white-collar (office) and blue-collar (factory) employees.

Logistics

It was impossible to physically gather all employees in one location or synchronize schedules across different time zones.

Engagement

The client needed to keep employees motivated throughout the campaign rather than viewing it as a routine task.

Data Privacy

Strict requirement that sensitive employee data could not be collected or stored.

Measurement

A way to identify results for each location separately to foster competition between branches.

BINGO

Saikoro developed a customized, lightweight web platform accessible via a simple registration link (Name, Email, Location).

The Mechanics:

To make the testing process fun and "smooth," we digitized the classic Bingo game format:

The Grid: The game featured a 5x5 layout (25 squares).

The Gameplay: Players select a square to reveal a safety-related question. Answering correctly earned points.

The Goal: Answer 5 questions correctly to complete a row or column and "finish the day."

Micro-Learning: To respect work schedules, gameplay was limited to just 5 minutes/day.

Second Chances: If a player answered incorrectly, they received 2 additional trials to try again, reinforcing the learning loop.

Gamification Elements

We used competitive mechanics to drive participation without feeling intrusive

Live Leaderboards:

Ranked participants based on points, time taken, and registration date.

Regional Segmentation:

The dashboard allowed the client to compare safety knowledge scores between different country branches.

Prizes

Awards were given to top performers in each country as well as overall regional winners.